What does it mean when facebook says you “reached” 1,981 people? How do views on YouTube correlate to “average weekly worship attendance”? Join Eric Seiberling to learn what information these platforms are capturing, and how you can use it to inform your ministry.

Eric Seiberling is part of a husband-wife duo working to help the church embody “1 > 99” at brokensheep.com. He leverages his 20+ years of marketing and consulting experience to help churches “baptize” and use secular techniques to be more effective at reaching the lost, the least and the last for Jesus Christ.